Situated amidst the beauty of the mountains from Rio Grande do Sul, in the city of Gramado, the Kurotel - Longevity Medical Center and Spa was born from a belief shared by a man, Luís Carlos Silveira, and his wife, Neusa Silveira. For them, the greater value of medicine is prevention, action that nurtures a harmonious existence, with health and happiness.
Doctor Luis Carlos and the social worker Neusa met while both were attending classes at university, in Pelotas, Rio Grande do Sul, still in the 60s. Through corridors and gardens, they shared ideas that were daring for their time, like creating a medical center that would bring together the resources of a general clinic without being a hospital, and hosting in a pleasant environment that was not simply a hotel. A place where the health status of clients were approached by a multidisciplinary team, involving medicine, nutrition, physical activity and human emotions. "We dreamed of going beyond the medicine that we learned at that time, based on the American model, focused on curing diseases," recalls the doctor Luís Carlos.
Soon after graduation, in the early '70s, they got married and moved to Gramado, the main touristic city of the state at that time, which they identified as ideal to receive the future project. With specialization in General Medicine and Nutrition, Luis Carlos had accumulated experiences in the medical office he established in Gramado, already based on the philosophy of medicine dedicated to the pursuit of health.
As there was nothing similar in Brazil at the time, knowledge was sought in Europe. It was there where the kur hotels were, created mainly to receive and treat people with postwar aftereffects. But the principle of European kur hotels, although working in a preventive and curative way, was not integrated. What the couple really wanted was to work with patients before the establishment of the disease. "We wanted to offer to customers a recycling, the adoption of habits and attitudes that could change their lives after their stay at Kur," adds Dr. Luís Carlos.
At this point, the project matured and began to take shape. On March 26th 1982, the Kurotel finally opened its doors to welcome guests. The newest attraction of Gramado had specialized treatment, equipment and ten confortable apartments.
Kur Gramado is opened in March, with 10 apartments, clinic, gymnasium, Kneipp hydrotherapy and physical therapy. In the same year, the chromotherapy service begins to operate.
Kur Pharmacy starts the production of auxiliary herbal medicines and nutritional supplements for treatment, developed with ingredients unusual for the time and hardly ever found in Brazil.
Creation of Kur Concept, an industry dedicated to the development and manufacture of products used in therapies.
Even before being considered a medical specialization, the Acupuncture is incorporated into the treatments of Kur. Psychology is added to the range of therapeutic specialties available to customers.
Expansion of facilities, including nine apartments, indoor pool and new medical offices.
The exclusive equipment to put patients with severe obesity in the pool of water aerobics begins to operate.
Assessments and studies to control stress are launched.
Kur brings to Brazil the exclusive Revitalizing Treatment to improve immunity and physiological functions.
After 10 years, the Kur again expands its facilities, with over 10 apartments, clinics and medical offices. The diagnostic area incorporates cutting edge technologies, which enable to perform complete evaluation of the health status of customers.
Inauguration of Kur Concept, at the center of Gramado.
Jean Paul Bondoux, Michel Roth, Luciano Borseggia, Marcelo Magaldi and Laurent Suaudeau are some of the internationally renowned chefs invited to redesign the menu of Kur.
Creation of the Centre for Stress Control, with imported technology and equipment. The SPA is incorporated to Kur. From this moment, the aesthetic starts to complement the range of health services offered.
Creation of Kinder Kur, space for mothers and their babies, with physical therapy and nutritional guidance, also for the recovery of the woman. The diagnostic area installs a new system of body assessment through imaging (DEXA).
Geriatrics specialty is incorporated into the medical team and Longevity Center is created, adapting the therapies of Kur method for disease prevention and the pursuit of wellness and health with focus on elderly customers.
Kur launches the anti-smoking treatment, which combines techniques of detoxification, emotional control, fitness and wellness.
Nutritionists and chefs develop Kur Longevity Diet, associating functional nutrition and haute cuisine to the prevention of aging.
The new Clinical Center is inaugurated, in modern and comfortable facilities.
The Kur Water Station SPA, the spa of Kurotel, starts to operate, with aesthetic, relaxing and rejuvenating treatments, and also dedicated to customers who are not using the hotel services.
The areas of recreation, living and restaurant are remodeled. New specialties are incorporated: full service of Dentistry, Center for Memory and unit of prevention and treatment of balance disorders and sleep hygiene.
On March 26th, the Kurotel - Longevity Medical Center and Spa celebrated its 30 years. To mark these three decades, the Kurotel held the Longevity Forum, where professionals shared their knowledge.